Protect This House
Under Armour
Campaign
Films
Photography
Motion + VFX
A campaign celebrating 20 years of Under Armour's iconic "Protect This House" chant that has filled locker rooms across the country and the world.
In 2003, "Protect This House" put Under Armour on the map and revolutionized sports culture. Two decades later, a new generation is making the iconic chant their own – a generation led by athletes like NFL Offensive Player of the Year, Justin Jefferson.
Made in collaboration with Supervillain, director Mohammad Gorjestani created a new vision for the next chapter of "Protect This House," fueled by a new anthem by acclaimed producer London on da Track.
Our campaign included a hero TV spot, a full slate of cutdowns, still photography, and mixed-media social content featuring Under Armour’s new Justin Jefferson product line.
Pre-Roll :06's
What We Did
Content Strategy, Creative Development, Casting, Production, Post-Production, Photography
Credits
Creative Studio + Production Company: Even/Odd
Director: Mohammad Gorjestani, 2nd Unit Director: David Camarena, Executive Producers: Malcolm Pullinger, Taraneh Golozar, Producer: Rodney Byerson, Cinematographer: Andrew Yuyi Truong, Production Designer: Emily Kingston, Editor: David Camarena, Post-Producer: Annie Leung
Client: Under Armour
Director: Erinn Kahle, Senior Manager: Jessica Pezzolla, Senior Manager, Global Content: Emily Bois, Lead Producer: Kara Smolenyak, Creative Lead: Joseph Nolan
Agency: Supervillain
Founder: Nam Nguyen, Creative Director: Brendan Hurt, Operations Lead: Nikhil Warrier, Producer: Andrew Kappel
Featuring: Justin Jefferson, London on da Track, and the Nola Hotboy$
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