Under Armour
Production
Post-Production
Photography
Campaign
A pair of spots for the new Phantom One with De’Aaron Fox, designed to capture the multidimensional essence of one of the NBA’s rising stars.
We partnered with our friends at Under Armour to create a campaign showcasing the Point Guard’s favorite kicks. The undulating, layering motif reflects De’Aaron’s multifacetedness on and off the court.
We also captured photography during the shoot, providing Under Armour with a flexible package of visual assets for social media and in-store marketing.
What We Did
Creative Direction, Production, Post-Production, Photography
Credits
Creative Studio + Production Company: Even/Odd
Director & Photographer: Mohammad Gorjestani, Executive Producer: Malcolm Pullinger, Producer: Shirley Liang, Line Producer: Rodney Byerson, Director of Photography: Andrew Truong, 1st AD: Shawn Mclaughlin, Post-Producer: Annie Leung, Production Designer: Greg YaroArt Director: Oisin Moore, Editor / VFX: Two Much, Original Music: Ovrkast
Client: Under Armour
Sr. Creative Director - Global Content: Kirt Roush, Producer: Amanda Jones, Director, Brand Marketing: Nana Dadzie, Director, Spoma: Steven Segears, Sr. Creative Director: Alex Bardoff, Lead, Account Marketing: Nick Young, Sr. Manager, Global Content Production: Emily Bois
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