Square approached Even/Odd to create a brand storytelling campaign centered around their core purpose—economic empowerment. We conceived, developed, and produced a five-part film series about forgotten communities in America.
We searched nationwide to find stories of people who reframe the meaning of being an entrepreneur in America today.
The campaign won a Cannes Lion, SXSW Grand Jury Prize, D&AD Award, 1.4 Award, Clio Award, Vimeo "Best of the Year"—and includes the first branded film to receive an Academy Award qualification.
Film Series
.jpg)
Social Content
Impact
The campaign garnered national attention and continues to position Square as a thought leader and champion for the small business community.
- 12 million views, 200+ million impressions
- Major national and regional earned media, including Good Morning America, CNN, The Atlantic, USA Today, Mashable, FastCompany, and more
- Winner: Cannes Lion, SXSW Grand Jury Prize, D&AD Award, 1.4 Award, Clio Award, and Vimeo "Best of the Year"
- Exit 12 acquired by Fox Searchlight and qualified for Academy Award
What We Did
Content Strategy, Creative Direction, Casting, Production, Post-Production, Photography, Earned Media
Recognition
Awards: Cannes Lion, SXSW Jury Prize, 1.4 Award Winner, 3x Webby Award, 4x Vimeo Staff Pick, Vimeo "Best of the Year, 2x Clio Award Winner, D&AD Pencil Award Winner
Press: CNN, Mashable, The Atlantic, USA Today
Credits
Creative Studio + Production Company: Even/Odd
Director: Mohammad Gorjestani, Executive Producers: Malcolm Pullinger, Mohammad Gorjestani, Creative Director: Malcolm Pullinger, Producers: Taylor Feltner, Ashley Rodholm, Directors of Photography: Logan Triplett, Andrew Droz Palermo, Isiah Donté Lee, Devin Whetstone, Editor: Ashley Rodholm, Original Music: William Ryan Fritch, Gene's Green Machine, Keith Kenniff, Music: Kevin Seaton (Heavy Duty), Color: Jenny Montgomery (Company 3), Alastor Arnold (Fotokem), Ayumi Ashley (Ntropic), Sound Design + Mix: Joel Raabe (Mission Film & Design), Elad Marish (Swell Music & Sound), Joaby Deal (One Union)
Client: Square
Head of Creative: Justin Lomax, Series Creative Director: Sean Conroy, Producers: Erick Kwiecien, Nelson Murray, Editors: Steven Dupré, Carl Sturgess
.gif)
z
Back to Work
Back to Work
Back to Work
Back to Work
Back to Work
Back to Work
Back to Work
Back to Work
Back to Work
Back to Work
.gif)
.svg)
.svg)