Even/Odd's research team scouted all across Michigan to find cannabis users who have faced criminalization and stigmatization—so they could tell their side of the story.
Director Mohammad Gorjestani created a visual language for the film inspired by cannabis culture—blending 35mm character vignettes with surreal 3D design and VFX.
The film is the centerpiece of Common Citizen's commitment to invest in communities impacted by redlining & disproportionate criminalization. To date, $500,000 has been reinvested.
Even/Odd amplified the film's reach through earned media, film festivals, and partnering with Nowness for an exclusive online premiere. The film went on to qualify for the 85th Academy Awards.
What We Did
Creative Direction, Production, Post-Production, Casting
Recognition
Press: Nowness Shorts, Vimeo Staff Pick
Credits
Production + Post Production: Even/Odd
Director: Mohammad Gorjestani, Producers: Rodney Byerson, Malcolm Pullinger, Mohammad Gorjestani, Taylor Feltner, Creative Director: Omid Fatemi, Director of Photography: Kareem Abdul Aziz, 1st AC: Kevin Waltz, Danielle Grow, 2nd AC: Cam Movement, Steadicam: Greg Johnson, Art Director: Pat Bird, Wardrobe: Ayana O’Neal, Production Manager: Aaron Argomido, Production Supervisor: Ritchie Piert, Editor: Ashley Rodholm, Post Producer: Rocco Campanelli, Title Design/Art Direction: Eileen Tjan (Other Studio), Original Music: Dino Campanella, Wesley Slover, Color: Ayumi Ashley (Ntropic), Sound Design + Mix: Sonos Sanctus, Motion Artist: Eric Peschel, Type Animation: Prashanti Aswani, Smoke Break Animation: Thomas Harrington Rawle (Thing Studios)
Agency: Higher Power
Executive Producer/CD: Jessica Law, Managing Director: Stacey Kawahata, Founder: James Grant
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