The campaign ignited a global conversation with extensive news and social media coverage. It went on to receive widespread recognition and critical acclaim in the industry.
- Over $100 million in earned media
- Over 10k unique media placements
Solo Stove
Production
Snoop Dogg announces he’s giving up “smoke.”
Everybody from Complex, The Today Show, to the BBC, flipped the f*ck out – Snoop Dog was giving up “smoke?!” Even Stephen A. Smith had to take a moment to contemplate Uncle Snoop’s announcement. Turns out the Doggfather was just talking about his new Solo Stove smokeless fire pit.
The spot is one long take that builds suspense before revealing Snoop warming himself by the fire. The viral campaign earned 19.5 billion impressions and generated over $44 million in earned media value.
The campaign ignited a global conversation with extensive news and social media coverage. It went on to receive widespread recognition and critical acclaim in the industry.
What We Did
Production
Credits
Production Company: Even/Odd
Director: Chioke Nassor, Line Producer: Kimberly Estrada, Production Supervisor: Kara Michelotti, Asst. Prod. Supervisor: Chalinee Suphanthuchat, Storyboard Artist: Nathan Morse, 1st AD: John Cano, Director of Photography: Matt Edwards, Photographer: Baldomero Fernandez, 1st AC: Joseph Canon, Head Tech Crane: Rodney Sandoval Gaffer: Orlando Hernandez, Key Grip: John Miller, Sound: George Wymenga, Production Designer: Amy Williams, Editor: Brian Gregory, GFX Motion Artist: Lyly Nguyen, Colorist: Roslyn Di Sisto, Post EP: Brian Fox, Senior Post Producer: Chris Frendo
Agency: Martin
Jason Munson, Allison Apperson, Chase Zreet, Jake Rosenblatt, Danny Robinson
Client: Solo Stoves
Featuring: Snoop Dog
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