Chulita Vinyl Club

Nike

Story Finding

Production

Post

Fashion, vinyl, and hometown pride come together to drop the new, special edition San Diego Padres "City Connect" jersey by Nike.

Nike came to Even/Odd and Director Keenan MacWilliam to create a short film for their MLB City Connect Collection, a series of uniforms that reflect the unique character of each MLB team’s community.

Even/Odd's story research team found Checka, Chata, and Gina of the San Diego chapter of the Chulita Vinyl Club—and we captured how they hold it down for San Diego through their love of music, family heritage, and the Padres.

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