Campaign
Production
Post + VFX
Design
Spellbinding spots for Instagram featuring Cardi B as a galactic fortune teller for the New Year.
Instagram asked Even/Odd to create a series of social spots to bring Cardi B’s psychic alter-ego to life on New Year’s Eve—to promote new messaging features.
We used VFX and practical techniques to create a magical, celestial world. We also designed a suite of custom graphics for the @cardibtruthteller chatbot where fans got their New Year's fortune.
Crystal Cardi
Bad Egg
The Tea
We created the Cardi B's cosmic environment through a VFX workflow that integrated motion control and LED screens—enabling us to film efficiently with talent.
We designed custom artwork for the campaign—including title design, emojis, stickers, and chatbot graphics.
The campaign launched with a fortune-telling chatbot, engaging fans with Cardi B's "psychic power."
The @cardibtruthteller Instagram account gained 60k followers, sent over 250k DMs, generated over 100 million impressions, and drove earned media.
What We Did
Production, Post-Production, Editorial, VFX, Graphic Design
Recognition
Awards: Webby Award, Shorty Award
Press: Dazed, Bustle, Hypebae, Essence, Daily Mail
Credits
Creative Studio + Production Company: Even/Odd
Director: Patrick Daughters, Executive Producers: Malcolm Pullinger, Alex Friedman, Head of Content: Omid Fatemi, Producers: Susan Hebert, Heron Burke, Head of Content: Omid Fatemi, Director of Photography: Stuart Winecoff, Production Designer: Sue Tubett, Post Producers: Ashley Rodholm, Rocco Campanelli, Editor: Lauren Dellara (Rock Paper Scissors), VFX: Method, Color: Ricky Gausis, Dimitri Zola (MPC), Sound Design + Mix: Barking Owl, Digital Assets: H+ Creative, Mishko, Vaysa, FCKRENDER, Jason Ebeyer, Victor Moatti, Blake Kathryn, Prateek Vatash
Client: Instagram
Head of Creative: Sue Anderson, Creative Director: Chris Parson, Art Director: Nicolas Randall, Copywriter: Daniel Alvarez, Producers: Sara Krider, Christine Gomez
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