Film
Production
Post
A film exploring the potential of VR as an emerging medium for painting. Released in partnership with The New Yorker.
Google came to Even/Odd with the question, "How often does a new medium come along?" This was the heart of a breakthrough artist-in-residence program created for Google's cutting-edge Tilt Brush VR drawing tool.
Featuring artists Bradley Theodore, Sougwen Chung, and the New Yorker's Roz Chast, the film delves into the potential of VR as a new type of canvas — and what it could mean for the future of artistic expression.
Released in partnership with The New York Times
What We Did
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Creative Direction, Production, Post
Recognition
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Press: New York Times
Credits
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Creative Studio + Production Company: Even/Odd
Director: Ashley Rodholm, Executive Producers: Malcolm Pullinger, Mohammad Gorjestani, Producer: Taylor Feltner, Director of Photography: James Laxton, 2nd Unit Director: Clayton Worfolk, 2nd Unit Director of Photography: Noe Chavez, Editor: Ashley Rodholm, Color: Robert Arnold, Original Score, Sound Design & Mix: Wesley Slover (Sono Sanctus)
Client: Google
Project Lead: Tory Voight
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