Bitcoin Quarterback Challenge
Cash App
Campaign
Films
Motion + VFX
A revival of the iconic 90's QB challenge—this time for the crypto era.
Cash App asked Even/Odd to recreate the classic NFL Quarterback Challenge to highlight the app's new Bitcoin feature. We created social films with retro-future graphics and VFX.
The spots star NFL QBs Trey Lance, Joe Burrow, Daniel Jones, and Heisman-winner Bryce Young—and feature campy in-studio commentary from ESPN hosts Mina Kimes and Malika Andrews.
We designed three events for the athletes to compete in—each contest highlighting a different aspect of Bitcoin and crypto investing. All of the Bitcoin won by the quarterbacks went to charities of their choice.
What We Did
Campaign, Creative Direction, Production, Post-Production, Editorial, Motion + VFX
Credits
Creative Studio + Production Company: Even/Odd
Director: Mohammad Gorjestani, Studio Shoot Director: Eliza Hooper, Executive Producers: Malcolm Pullinger, Mohammad Gorjestani, Susan Hebert, Directors of Photography: Michael "Cambio" Fernandez, Matt Lloyd, Creative Director: Omid Fatemi, Creative Director for Editorial: Eliza Hooper, Writer: Elle Clay, Supervising Producer: Rocco Campanelli, Line Producers: Angelena Addario, Amy Filbeck-Duval, 2nd Unit Line Producer: Rodney Byerson, Post Producer: Lauren Lukacsko, Editorial: Editbar, Additional Editing: Amanda Marien, Color: Smile & Wave, VFX/Animation: Tendril Studio, Sound Design + Mix: Easy Feel
Client: Cash App
Head of Partnerships: Zack Ashley, Sports Partnerships: Aaron Goldwyn, Creative Production Lead: Marquia Walton, Creative Director: Allison Supron, Motion Lead: Danny Jones, Copywriter: Andrei Chahine, Product Counsel: Ashley Yee, Cash App Legal: Andrew Trafford
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