It's The Music
Beats
Campaign
Films
Photography
A campaign to launch the Beats Studio Buds, visualizing the power of music.
Beats came to Even/Odd and director/photographer Mohammad Gorjestani to create a dynamic visual world to launch their new Studio Buds. The result—11 spots diving into the hearts, minds, and ears of artists and athletes from Serena Williams to Roddy Rich to Coi Leray.
Through a kinetic tapestry of 16mm, MiniDV, and photography, the spots illuminate that moment your favorite track hits—and sends you deeper into yourself.
Films
Serena
Coi Leray
Eileen Gu
Photography
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What We Did
Creative Direction, Casting, Production, Post-Production, Photography
Credits
Creative Studio + Production Company: Even/Odd
Director: Mohammad Gorjestani, Executive Producers: Malcolm Pullinger, Creative Director: Omid Fatemi, Director of Photography: Cambio, Producer: Sheena Dolce, Production Supervisors: Dan Hernandez, Tanya Spicer, Editor: Scott Hanson, Post Production: Parallax
Client: Beats
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