Ashley Rodholm is a Bay Area–based director, editor, and producer originally from Palm Springs. Her work pairs emotionally-driven storytelling with a refined visual sensibility, shaped by close attention to character, rhythm, and the people at the center of each story.

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As an editor, Ashley has worked across award-winning documentary, narrative, and branded films. Notable projects include WE ARE AYENDA for WhatsApp (Cannes Lions Grand Prix for Entertainment), EXIT 12 (SXSW Best Documentary Short), BLACK OWNED series for Square (Tribeca X Award), EAT FLOWERS (Audience Award at Indy Shorts), and THE SLOWS (in collaboration with Marvel Studios screenwriter Nicole Perlman).

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As a director, Ashley explores the intersection of art, technology, and human experience. She won the SFFILM Golden Gate Award, and her film STEP INTO THE PAGE, featuring legendary Disney animator Glen Keane, was covered by Forbes, The Verge, and Variety. She has directed projects for brands including Adobe, Google, Uber, Plaid, Casper, Pinterest, and OpenAI.