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Allgood Collective

Allbirds

Campaign

Films

Photography

A vibrant brand storytelling campaign promoting the power of collective action.

Allbirds asked Even/Odd to create a story-driven campaign to launch the Allgood Collective—an ambassador program celebrating change-makers.

Director Andy Madeleine brought the stories of three Allgood Collective members to life across films, photography, and an educational series for social.

Films

Iman

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Tanasia

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Sana

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Social Films

In addition to the films, we created an educational video series with each change-maker.

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Photography

What We Did

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Creative Direction, Casting, Production, Post-Production, Photography

Credits

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Creative Studio + Production Company: Even/Odd

Director: Andy Madeleine, Executive Producers: Malcolm Pullinger, Mohammad Gorjestani, Producer: Paige DeMarco, Director of Photography: Charlie Owens, Wardrobe: Aaron Ramsey, Production Supervisor/Post Producer: Rocco Campanelli, Editor: Scott Hanson, Assistant Editor: Scott Crozier, Composer: Andrew Kevin Morrison, Color: Joseph Bicknell (Company 3), Sound Design + Mix: Bobb Barito

Client: Allbirds


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