Stories About Helpful People
Zendesk
Campaign
Story Research
Films
Photo Stories
Editorial Website
An award-winning brand storytelling campaign about helpfulness.
Even/Odd conceived, developed, and produced a brand storytelling campaign for Zendesk, centered around the brand's core value—helpfulness.
We searched high-and-low to find unexpected stories of helpful people from all corners of the world—and created a series of films and photo stories, presented in a content-rich editorial website.
Films
Photo Stories
Alongside the films, we expanded the storytelling through photo stories—from snorkeling seniors fearlessly tracking sea snakes to former inmates fighting forest-fires to an Austrian man who grows food in the dead of winter.
Editorial Website
Impact
The campaign was widely recognized across both branded content and entertainment channels.
- Golden Age Karate acquired by MSNBC, and featured on Meet The Press
- Winner: Tribeca X Award, Best Series
- Winner: Vimeo Best of the Year, Best Branded Video
- Played at film festivals nationwide, including AFI Film Festival, Mill Valley, Sidewalk, St. Louis, Provincetown, Mountainfilm, Maui, Indy Shorts, LA Shorts, Earth X + more
What We Did
Creative Direction, Casting, Production, Post-Production, Photography
Recognition
Awards: Tribeca X Award for Best Series, Vimeo Best of the Year for Best Branded Video, Shorty Award Winner
Credits
Creative Studio + Production Company: Even/Odd
ECD: Malcolm Pullinger, Head of Content: Omid Fatemi, Producer: Rachel Serada Barth
Golden Age Karate
Director: Sindha Agha, Editor: Matty Neik, Illustrator: Avalon Nuovo, Still Photography: Bridget Bennett, Dashaunae Marisa, Maddie McGarvey, Valerie Wall, Sound Design + Mix: Daniel Woo
Eric and the Bees
Directors: Erin Brethauer, Tim Hussin, Editor: Peter Earl McCollough, Original Music: William Ryan Fritch, Sound Design + Mix: Matthew Tammariello, Color: Sean Wells
Client: Zendesk
ECD: Elyse Kanagaratnam, Creative Director: Olivia Kingsley, Art Director: Sam Bathe, Producer: Ariana Blair
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