He / Him
Director
Nike Chicago — Scoop Jackson
Nike
Black Owned — Mississippi
Square
United
United
Southside Magnolia
DoorDash
Nike WNBA
Nike
Sha'Carri
Nike
Rodney Lucas is a New York-based filmmaker from the South Side of Chicago.
Rising from a childhood beset by untimely deaths, a father serving life in prison, and periods of homelessness, Rodney’s work speaks to the plight of the oppressed in the language of the streets.
He’s since earned prominence as a director traveling the world creating short documentaries, commercials, and branded content for US Bank, NOWNESS, Vice, Upworthy, Dicks Sporting Goods, Clarks Originals, NTWRK, and Toms Shoes.
"The connection to my community — and acting in service to it — is my primary mission. I take great pride in amplifying historically marginalized stories and voices through the power of film. I'm an outsider, too, a guy who had to take the back door to get here. I didn't have homies at ad agencies or uncles who were producers. Those alley-oops didn't exist for me. I created opportunities by re-envisioning the advertising landscape through my ability to translate emotionality cinematically. Filmmaking is a privilege I approach with gratitude and humility.”
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