Nike
Story Finding
Production
Post
Fashion, vinyl, and hometown pride come together to drop the new, special edition San Diego Padres "City Connect" jersey by Nike.
Nike came to Even/Odd and Director Keenan MacWilliam to create a short film for their MLB City Connect Collection, a series of uniforms that reflect the unique character of each MLB team’s community.
Even/Odd's story research team found Checka, Chata, and Gina of the San Diego chapter of the Chulita Vinyl Club—and we captured how they hold it down for San Diego through their love of music, family heritage, and the Padres.
What We Did
Story Finding, Production, Post-Production
Credits
Production + Post-Production: Even/Odd
Director: Keenan MacWilliam, Creative Director: Omid Fatemi, Executive Producers: Justin Lomax, Mohammad Gorjestani, Malcolm Pullinger, Cayce Cole, Producers: Jasmine Blackmon, Director of Photography: Franklin Ricart, Post-Producer: Rocco Campanelli, Editor: Ashley Rodholm, Original Music: Jazmin Romero, Color: Jared Rosenthal, Sound Design + Mix: Taliana “Taul” Katz
Client: Nike
Art Director: Jake Kelley, Senior Creative Producer: Maria Sylva, Creative Producer: Natalie Brunet, MLB Brand Manager: Jenna Smith
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